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Ekonomi dan Tata Kelola Media Massa

Denis McQuail dalam bukunya melihat bahwa perkembangan media massa modern menempatkan media tidak lagi dipahami dalam konteks sebagai institusi sosial dan politik belaka melainkan juga harus dilihat dalam konteks institusi ekonomi. Fakta menunjukkan bahwa media telah tumbuh bukan saja sebagai alat sosial, politik dan budaya tapi juga sebagai perusahaan yang menekankan keuntungan ekonomi. Inilah yang dimaksudkan bahwa media mempunyai dwi karakter yang tak terpisahkan: karakter sosial-budaya-politik dan karakter ekonomi.
Faktor ekonomi rupanya menjadi faktor penentu dalam mempengaruhi seluruh perilaku media massa modern. Faktor pasar bebas dalam seluruh proses komunikasi massa memberikan kontribusi yang tidak sedikit dalam membentuk faktor persaingan dan tuntutan ekonomi menjadi pertimbangan bagaimana media massa kontemporer dibentuk dan dikelola. Dalam bagian ini, McQuail membicarakan beberapa kata kunci utama dalam usaha memahami isu ekonomi dan tata kelola media massa modern. Bebe…

Komunikasi Massa Global

Komunikasi massa global merupakan hal yang nyata untuk sekarang. Dapat dikatakan bahwa komunikasi massa yang bersifat global merupakan fakta tak terbantahkan untuk melihat media massa sekarang ini. Tentunya hal tersebut tidak bisa dipisahkan dengan fenomena atau gejala globalisasi. Perkembangan media massa memicu istilah ”global village” seperti yang dilansir oleh McLuhan. Setidaknya ada beberapa aras utama, yaitu keberadaan pasar bebas dalam produk media, keberadaan dan penghargaan atas ”hak informatif”, gejala kebebasan arus informasi dan teknologi komunikasi yang semakin memicu perkembangan media massa.
Media massa sekarang bisa dilihat sebagai jejaring sosial yang menyebar dan berkembang secara horizontal maupun vertikal pada sistem sosial masyarakat. Pada bagian ini McQuail merinci fakta komunikasi massa global dalam beberapa hal pokok.

MEDIA GLOBAL: Faktor Pemicu dan Wacana yang Berkembang
Globalisasi media massa semakin tak terelakkan ketika teknologi komunikasi mendorong i…

Big Media & Bad Criticism

by Ken Sanes

One of the more interesting publications on the Internet right now is Slate magazine, which has shown itself willing to take on the journalistic establishment, including the New York Times and the dominant television news networks. But last month, Slate took a wrong turn when its deputy editor, Jack Shafer, offered a column that reads like a work of propaganda for the giant companies that now dominate the media.
As the headline -- "Big is Beautiful" -- suggests, Shafer's purpose in the column is to convince us that the big media so many love to hate is actually good for America. In fact, he suggests, big media has helped make this a golden age of journalism because only it "possesses the means to consistently hold big business and big government accountable". Shafer also acknowledges that there are media abuses, but he believes the system is self-correcting because news organizations and other providers of information are exposing the wrongdoing in t…

The Principles of Media Criticism

This was written some time around 1997. For a more recent (and more detailed) treatment of the current state of the media, see Big Media & Bad Criticism.
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Media criticism is in an undeveloped state, today, largely because the mainstream media allows virtually no open discussion of the subject. Some criticism that does get to the public, of course, but most of it is corrupted by the same forces that have turned the rest of the media into a source of manipulation.
The selections below attempt to correct this conspiracy of silence by offering readers an introduction to the field that will allow them to see the larger trends that define much of the media. The selections focus on the following characteristics of contemporary culture and society:
* The fact that all centers of power today rely on media and that all use sensory manipulations and simulations, along with story lines, rhetoric, and performances to sell audiences products,…

Media Massa dan Genre Iklan Politik

Iklan politik semakin banyak menghiasi media massa kita. Perang iklan pun sudah dan sedang terjadi. Umumnya iklan dimaksud diisi oleh partai-partai politik, kandidat bakal calon presiden, dan para calon legislatif. Model dan modusnya pun bervariasi. Tetapi kebanyakan bermuatan sebatas pencitraan diri agar dipilih dan didukung rakyat pada saat pemilu nanti.
Hal itu terlihat dari isi iklan. Partai pemerintah dengan gagah menyodorkan keberhasilan pemerintah sebagai wajah dari iklan politiknya. Sementara partai-partai oposisi tampil dengan cemohan atas serangkaian kebijakan pemerintah yang dinilai kurang pro rakyat. Di lain pihak, ada juga model iklan yang juga menampilkan sosok pahlawan yang kadar kepahlawanannya masih diperdebatkan oleh publik. Materi iklan pun menjadi pergunjingan politik. Iklan yang pada dasarnya ditujukan untuk menambahkan rasa simpatik dari masyarakat pemilih, justru menabur sinisme.
Memang iklan punya cara pandang dan pendekatan tersendiri. Dan cara pandang itu hanya…

Media Literacy Curriculum

Adapted from the McREL Standards DatabaseWhat students should knowabout different media:1.That media messages have economic, political, social, and aesthetic purposes (e.g., to make money, to gain power or authority over others, to present ideas about how people should think or behave, to experiment with different kinds of symbolic forms or ideas)2.How different media (e.g., documentaries, current affairs programs, web pages) are structured to present a particular subject or point of view 3.The elements involved in the construction of media messages and products (e.g., the significance of all parts of a visual text, such as how a title might tie in with main characters or themes)4.The production elements (i.e., rhetorical elements) that contribute to the effectiveness of a specific medium (e.g., the way black-and-white footage implies documented truth; the way set design suggests aspects of a character's socio-cultural context; effectiveness of packaging for similar products and t…

Enduring Understandings in Media Literacy

1. Audiences actively interpret mediaMeaning does not reside in the media text itself, but is a product of the interaction between text and audience. Audiences interpret meaning based on situational elements such as geography, culture, age, class, gender, time of day, and the context in which they interact with the medium. Various media forms resonate in different ways, depending upon the experiences, values and knowledge that audiences bring to it. Although audiences differ in their perceptions, understandings and reactions to media, the key to media literacy is to educate them to be aware of their own subjectivity as well as that of others.2. All media are constructionsMedia are neither reality nor windows to the world. Instead, they are carefully constructed products – from newspaper headlines to nature documentaries. A media literate person is aware that many decisions are made in the construction of each media product and that even the most realistic images represent someone’s in…

Media and The Assault of Man's Body

by Brandon Keim

In the movie Fight Club, the character Tyler Durden (played by Brad Pitt) boards a bus and is confronted by an advertisement depicting a model's perfectly muscled fantasy male body, sculpted by pathological obsession and posed as if natural. "Is that what a real man is supposed to look like?" he asks.It's a common question, though not always a conscious one. Modern life takes place amidst a never-ending barrage of flesh on screens, pages, and billboards. These images convey assumptions about what is desirable in our physical selves while dispensing with reality. AdvertisementBecause the media have been objectifying women for so long, researchers have had time to create a body of literature on the effects of these images on women. (In short, they make women feel worse about themselves, and often cause unhealthy behaviors.) But over the past two decades, the gender gap in media objectification has closed. Every bit as unattainable as Barbie-doll proporti…

Acara TV untuk anak yang masuk kategori BAHAYA

Minggu 1 dan 2 April 2008NoStasiunJudul Acara Senin SelasaRabuKamis JumatSabtu Minggu1
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TV G
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TV GTom & Jerry
Crayon Sinchan
Si Entong
Tom & Jerry
Popaye & Son

Oggy&The Cockr
Mask Rider Blade
Detective Conan
Dragon Ball
Naruto 4
Tom & Jerry

Carita de Angel
Ultraman Cosmos
One Piece
Samurai X10.30

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