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Showing posts from March 30, 2008

Asumsi Penelitian Lanjutan dalam Komunikasi Politik

From Savers to Spenders: How Children Became a Consumer Market

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By James U. McNeal

There was a time - in fact, only 30 or 40 years ago - when children were not spoken of as spenders or customers but as savers and future consumers. Sure, they bought penny candy and an occasional soft drink, but retailers did not think of them as customers per se. They were more often perceived as "Mrs. Bohuslov's kids" who just happened to buy something while they were in the store. Children had money, but it was for saving, not spending. They were always saving up for something, according to them, but they never actually seemed to buy very much. They would, for example, save up for a football or bicycle, or even a college education, but usually these items and almost anything else they saved up for were bought by their parents or perhaps their grandparents. Children received allowances then perhaps as frequently as they do today. Their allowances were relatively smaller, however, and parents usually dictated the amount or percent that could be spent -…

Pendidikan Media melalui Sekolah Dasar

oleh:
Tim YPMA-Kidia
LATAR BELAKANGSaat ini, kita semua sedang berada dalam sebuah revolusi yang berkaitan dengan teknologi dan budaya. Pengertian ‘revolusi' ini sesungguhnya lebih cocok bagi mereka yang saat ini sudah dewasa. Namun bagi anak-anak dan remaja, dunia mereka adalah betul-betul dunia yang tumbuh dalam era digital. Media interaktif, bagi anak-anak dan remaja bukanlah hal baru karena hal itu sudah mereka kenal sejak mereka lahir. Semenjak video game mulai populer pada tahun 1980an, maka perkembangan industri digital menjadi semakin cepat yang didukung dengan semakin populernya internet di kalangan masyarakat.Perkembangan industri digital yang sangat cepat itu menjadi tantangan berat bagi dunia pendidikan dan orangtua dalam menyiapkan anak didik untuk dapat menghadapi ‘banjir informasi' yang dibawa oleh media digital melalui beraneka ragam bentuk dan format. Tanpa ada penyiapan yang sistematis dan sungguh-sungguh, maka bisa diperikirakan bahwa anak-anak dan remaja akan…