Showing posts from October 7, 2007

Pernyataan Menolak Praktik Hukuman Mati

Dengan ini dinyatakan bahwa saya sebagai pribadi:

1. menolak tegas praktik hukuman mati di Indonesia

2. mendesak untuk dilakukannya amandemen perundangan tentang vonis hukuman mati

3. mengganti hukuman mati dengan praktik hukuman lainnya yang lebih manusiawi

4. mendesak pemerintah untuk mengadakan serta memodifikasi penjara atau lembaga pemasyarakatan dengan level keamanan penuh dan terpencil
kepada terhukum vonis hukuman mati

Ideology and Signs in Advertising

The main aim of persuasive advertisements is to manipulate the consumer/receiver into taking a certain action. The advertisement reflects the time and spatial setting of its origin. It also reflects the social relationships prevalent within that culture, and forms values that establish a range of ideological references. The term ideology was first used in 1796 to refer to a science of ideas (Nöth 1991: 377). Three versions of the concept exist: the value-neutral concept, the pejorative sense and the universalistic sense. The first concept refers to ideology as any system of norms, values, beliefs or Weltanschauungen directing the social and political attitudes of a group. The second type refers to a system of false ideas, representing the false consciousness of a social class. The third concept identifies ideology with the sphere of ideas in general (Nöth 1991: 377-8). This view coincides with the view of psychologists that ideology is the way that attitudes are organised into a coher…

A Discursive-Semiotic Approach to Cultural Aspects in Persuasive Advertisements

INTRODUCTION The combination of discourse analysis and semiotic analysis brings together two disciplines that have not traditionally been used by translators to deal with the transference of cultural aspects in translation. Much confusion still prevails amongst theorists regarding the exact definitions of discourse and semiotics. Discourse is often seen as only referring to the spoken word. Stubbs (1983: 9) differentiates between text and discourse: "one talks of written text versus spoken discourse".Semiotics is often confused with semiosis. In both cases a distinct definition will be presented for these terms to avoid any confusion or ambiguity. These two disciplines will be discussed separately, starting with discourse. Definitions of DiscourseVarious views on the term "discourse" will be compared, as well as various views on discourse analysis. Often theorists use text and discourse interchangeably; others define discourse as spoken w…