Tuesday, July 11, 2006

Five Key Concepts of Media Literacy

  1. All media messages are "constructed."
  2. Each medium has different characteristics, strengths, and a unique "language" of construction.
  3. Different people interpret the same media message in different ways.
  4. Media messages are produced for particular purposes, including profit, persuasion, education, and artistic expression.
  5. Media have embedded values and points of view.

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