- All media messages are "constructed."
- Each medium has different characteristics, strengths, and a unique "language" of construction.
- Different people interpret the same media message in different ways.
- Media messages are produced for particular purposes, including profit, persuasion, education, and artistic expression.
- Media have embedded values and points of view.
Media criticism is in an undeveloped state, today, largely because the mainstream media allows virtually no open discussion of the subject. Some criticism that does get to the public, of course, but most of it is corrupted by the same forces that have turned the rest of the media into a source of manipulation.
Tuesday, July 11, 2006
Five Key Concepts of Media Literacy
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